Web Brutalism is a style far from a naïve visual representation in vogue at the shadow of the Golden Gate then democratized by the digital prêt-à-porter of the WordPress themes.

It is free from visual cliché, from harmonious colors and proportions, from royalty-free images, parallax effects and blurry videos that paint unlikely scenarios.

Brutal is a rebel taste which bring back at dawn of web design, a style free form the modernist sophisticated essentialism — as opposed to its architectonic counterpart — and from web design banality which leaves room to the avant-garde kitsch.

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